As I sat in the office I was contemplating the impossible.
Yes, I sat there with a Vita in my hands and I saw two possible futures. One
saw me in bed with the enemy of an old friend and the second saw me sitting
tiredly with a friend that had lost his way. You see I was contemplating buying
the next PlayStation instead of the next Xbox.
I know; the Dreamcast was near and dear to my heart. Its
brilliant design coupled with working online play, for the very first time
showed console players the light. The first real controller with a joystick
(suck it Nintendo your controller was garbage for non-Nintendo games), Sega was
ahead of the curve. And Sony’s PlayStation killed it, killed Sega for that
matter, more than a decade and Sega still hasn’t recovered from the
debilitating debacle. But as I look at the horizon I wonder where Microsoft
lost its way. They used to young and hungry. Making games, admittedly usually
only average games, but at least they tried. These days Microsoft has no
vision, no plan. They make money, and as Sony has demonstrated with its year to
year losses, that is a nice thing to have but they’ve lost touch with reality.
Apple and its mobile ilk are gaining paying, loyal customers with the new and
improved IOSs’. Microsoft isn’t paying anything forward. So they lost the
gamble with Rare, Bungie made them billions. The 360 was a disaster as a hardware
platform and the sinking suspicion on everyone’s mind is that they have a huge
security hole in their flagship Xbox Live, their veritable golden goose. So
what? A champion brushes himself off and rises again. So why would I choose the
PlayStation 4, you ask?
In many ways the choice I make next generation will be more
a signal of what the other guy isn’t doing than what the one chosen is doing. In
a perfect world I’d be able to buy all three consoles, but real life has a way
of prioritizing where my money goes. Sony as a company has taken some rather
big hits of late. The security hole on the PlayStation Network, their flagship
online gaming network, was well published and likely cost them in the billions
after it was all said and done. You know you’ve got problems when there’s talk
of a Senate hearing. After all, Senate hearings about nothing important are
about all Senators can agree on these days. Sony bet on 3D as well, and while
they weren’t alone (I’m looking at you Nintendo) most Americans said meh to 3D.
Big cuts in work force are all nice and good at cutting cost, but are
unsurprisingly the easy way and will be paid for in the future. Even when Sony
does innovate it doesn’t seem to produce results. Their online network is seen
as second class to Microsoft, their motion control is playing second fiddle to
Nintendo’s no matter how much better it really is, and they currently have no
direct competitor to Microsoft’s Kinect. Even their strengths haven’t paid off,
using a Blu Ray drive hasn’t mattered as gamers don’t seem to care about
multiple discs and interchangeable HD’s have sent money into pockets other than
Sony. All of that means that by generations end Sony will be lucky to be a
distant second to Nintendo.
While we’re on the subject of Nintendo let me say what
should be said, Nintendo made a grave mistake this generation. A mistake that
is unsurprising given its position the last decade but still a mistake. You
have to understand that Nintendo is the only company of the big three that
makes its money primarily on games. So while Microsoft and Sony can hide losses
from the Xbox and PlayStation behind the rest of the company, Nintendo has no
such recourse. Nintendo has had a history the last decade and a half of having
high quality self-made games and then junk from every other publisher. This
generation should have been the perfect time for a 180 degree turn on that
slide but it didn’t happen. Nintendo sold more consoles than all others but on
the game side they were at best average. All of this meant that in the end the
perception was that Nintendo made billions at the expense of not only
publishers but console owners, who had nothing to buy in the long stretches
between Nintendo games. This partial misconception is further bolstered by the
fact that Nintendo games still sell very well years after their first
published. While it is a testament to their high quality, the matter remains
that in part it is a reflection of the lack of quality elsewhere. All of which
is continued by Nintendo’s next generation console, a HD version of its current
console. Whether or not it is a success will be overshadowed by the fact that
Nintendo is basically selling the same console as its competitors five years
after the fact. To top it off Nintendo seems to have shot itself in the foot in
the handheld department. Between the rise of mobile gaming and handheld
platforms announced before the newest iteration has even launched has left
Nintendo with a market severely glutted as well as declining.
In the long term Microsoft can coast because Sony has been hemorrhaging
money for the last four years and Nintendo is seen as a toy maker. If the big
three were all Microsoft had to compete with their current stance would be
fine, but that isn’t all the competition. The iPod, iPad, and Android are
slowly eating away dollars that could or perhaps would be spent on gaming.
While those platforms are for the most part casual, that might not always be
true. We're constantly hearing about this company or that company that wants to
make a high quality mobile title. Microsoft can coast now and bring in those
big paydays, but the gaming industry like life, always follow a simple rule;
you can pay now or pay later, but you will always pay.
No comments:
Post a Comment